Success Story

An in-depth study and use of colours for Rennie agent

Jane Chu

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Jane Chu is a Real Estate agent with Rennie & Associates Realty. She reached out to us on Instagram and we met the following week-end at her favourite coffeeshop. She was excited about the project, and so were we.

Professional Package
  • Custom Web Design
  • Web Development
  • Icon Design
  • Hosting & Support
What work did we do for them?
  • A minimalist design with minimal copy to communicate strength and simplicity, while being mindful of a web visitor’s time.
  • Building a brand that resonates with Jane's following on social media. Extensive use of natural elements and marble background to illustrate a very professional yet modern approach to real estate.
  • A holistic approach to typography using fonts that balance hand-written, natural & rounded corners to communicate a personable approach to real estate.

the focus

AESTHETICS

Both Jane and Castle team agreed to keep the Rennie Realty vibe at the heart of design. We put the emphasis on using the brokerage's colours, web layout and fonts in order to give the visitor the most holistic experience. Additionally, Jane asked for a touch of minimalism throughout the website. We removed any uncessary information, button and animation to keep the user's attention on the most relevant call-to-actions.

LEADS

Although the primary purpose of Jane's website is to serve a professional business card, we embedded our lead geneation tool which allows for visitors to directly message her 24/7. Most importantly, Jane receives and answers these messages from her phone. When she is unable to respond, the lead generation tool automatically catches the visitor's contact information and stores it directly into your account to review later.

USER-FRIENDLY

As previously mentioned, we designed a minimalist website such that any uncessary information, button and animation was removed, and instead we focused to displaying only the most relevant call-to-actions. There is little freedom to naviguate around, and therefore minimal risk of stumbling upon an 404 error page. The user is given only few options, and is incentivized to contact Jane.

Custom Icon Design

A website is a full experience, and for that every element should point in the same direction. The icons our designers craft can be used for any further future purposes.

Lead Generation

We imbedded a custom ‘Live Messaging’ plugin onto the website.

It encourages visitors to send a direct message to Jane’s phone, in just few seconds. It also captures emails and phone numbers so you can follow-up with leads.

HD Video display

Using a video on a website can be a challenge. At Castle, we find the best way to leverage it while keeping the user at the heart of the design, and while optimizing website load speed.

Embed Instagram Feed

A website should redirect to all other marketing channels used by an agent. Most importantly, it provides a more holistic experience to the website visitor.





Jane Chu
Realtor at Rennie & Associates Realty

Leo and Yuuki were an absolute pleasure to work with given my busy schedule, they quickly understood what I was looking for and they delivered in a timely manner. I love that they are a young university start up as they bring an energy, passion, and perspective that is so valuable. Castle constantly has a pulse what the industry needs and is providing innovate services ahead of the market. I'm very happy to have worked with this team and would recommend them to anyone considering their services.