7 Reasons Why Every Realtor needs a Custom Website
Are you finding it difficult to stay in the game with growing competition in the real estate market? Are you not standing out? Are you being overlooked by potential clients?
Here’s 7 reasons how you can generate leads by transforming your marketing strategy with a custom website.
1. Reach Out To The Millennials
There used to be a time where newspaper listings, cellphone numbers and business cards would make you visible as a realtor. But that time has passed and the internet has taken over everything. Welcome to the 21st century. According to a study conducted by the National Association of Realtors and Google, 90% of homebuyers used the internet during their buying process. In a city that is young and thriving such as Vancouver, more and more first time home buyers seem to be millennials who use the internet to find houses. 31% of home shoppers who take action on a real estate site are aged 25-34, surpassing all other ages. Therefore, realtors without an online presence have a lot to lose. The power of internet is enormous and we as real estate agents need to realize its potential and take advantage of it.
2. Generate Quality Leads
According to Real Estate Agent U, over 62% of realtors spend at least an hour a day for advertisement, 60% hope for leads on daily basis, 26% have several hours a day prospecting for leads. You spend a lot of time chasing leads. With the use of a website, agents can always build marketing strategies to generate quality real estate leads in no time. A custom website will naturally filter through the serious buyers and sellers so you can focus on responding quickly to them only.
3. Create Your Own Unique Brand
So now you know that you NEED a website to showcase yourself, but any website will not do. Your website will act as a place where current and potential clients get to learn more about your offered services. Most Realtors use generic templates from agencies like RealtyNinja or MyRealPages.
“3,754 realtors share the same website in Vancouver alone whereas all top 10% agents have a unique website”
What you want to do is create your own personalized brand by getting a hand-crafted website done. The core purpose of a custom website is to convince your curious visitors to call you, and not simply scroll through then leave. Clients need to recognize you. By having your own website, you show your clients your vibe, goals, potential and services. Our favorite partner, WebCreative, is an award-winning local Web Design agencies led only by UBC graduates. They’re buzzing in Vancouver.
4. Become Global
Suppose a person is moving to Vancouver and is looking for an open house in Kitsilano. However, this person is in Alberta and still has two months till he/she moves. By putting your listing on your website you can allow for a virtual tour of your property from anywhere in the world. Accessibility is everything.
5. Become Local
Though most agents are known to depend on repeat business and referrals, a website might just be a game changer and bring more life to your business. Target yourself to local areas by selecting particular keywords through Search Engine Optimization (SEO) tactics. Optimize your website on each of your listings for Google Search. In other words, your properties begin showing up higher in Google searches. By giving yourself specific keywords you will be creating an advantage for yourself by setting yourself apart from competition who use broad keywords. By becoming more and more niche with your keywords, more potential clients will find your area of expertise.
6. Be Accessible 24/7
Your online marketing system will allow you to be accessible to clients 24/7. Certain Web Design agencies will add a ‘Live Messaging’ plugin to your website, therefore encouraging visitors to interact with you 82% more often than without that plugin.
My online marketing system allows me to make information accessible 24-hours a day, and to respond immediately and directly to each and every prospective buyer. From my website, prospective buyers can get information immediately about my home. They can access my site 24 hours a day and view my property listing.
Marivic Emnace, Century 21 Realtor
7. Showcase Your Niche
Are your properties only catering to a particular clientele? Do you only sell 5 million dollar homes? Be at the forefront of your niche and make your website a testament to it. An easy way to get started is by being featured here, at RealtorsOfVancouver! We are the only platform that captures your life, your struggles, your personality, or your niche neighborhood to make you stand out and just… be more human. For example, Victoria Zhu explains how her preferred clientele are millennials who are looking for their first home. And guess what? In the hour after her interview she got 7 leads from young homebuyers!
In conclusion, you have 2 ways to go about it. If you’re a tech-savy Realtor with plenty of time on your hands, then build your own website using DIY softwares such as Wix and Squarespace. With a good eye for design, you can end up with a great website whilst paying very little.
For other Realtors, invest in your brand and work with small agencies like WebCreative to build a stunning website. This is recommended for both new Realtors who look forward to snatching a slice of the Real Estate market, and experienced Realtors who wish to rebrand themselves.