UBC students Daanyaal Sobani, Léo Chazalon and Aditya Chinchure are behind the Realtors of Vancouver movement.
[Taken from Vancouver Courier feature]
They pine for pizza, love themselves a downward dog, watch Netflix and even enjoy the occasional cup of joe.
Indeed, there are realtors out there who are just like the rest of us.
That’s the portrait being painted by the Instagram account Realtors of Vancouver. Online since late last year, the account focuses exclusively on the personalities behind some of Vancouver’s real estate movers and shakers.
The Instagram feed is the product of UBC students Leo Chazalon, Daanyaal Sobani and Aditya Chinchure. Their goal is to promote what Chazalon calls “humane marketing,” which he describes as emphasizing personalities rather than professional pursuits.
“It’s about quitting all the commercial B.S. around what the real estate agent does for home buyers or home sellers,” Chazalon told the Courier. “It’s about going straight to the point as to who they are.”
A few criteria must be met in order to make the grade: prospective realtors have to be on Instagram, concerned with things other than $$$ and be “interesting” in the eyes of the team.
Candidates send them a direct message with an interview request and then meet with the team at a coffee shop near UBC. Chazalon says interview subjects don’t get to vet questions in advance, nor does the group receive any money from the realtors who are interviewed. They have a strict ‘no BS policy’ and expect Realtors to unveil some of their flaws.
“We’re here to filter through all 15,00 agents in Vancouver, to feature only the Best 50 on our permanent website and Instagram. Homebuyers then roam through that list and select the Realtor they like most.”
About 20 profiles have been completed and the page has close to 2,000 followers. Leo claims the concept has brought each Realtor 7 calls and 230 profile visits, on average.
The future for the startup is promising. They are have started translating these intimate interviews into fully-customized websites for the Agents they meet (e.g. http://marivic.ca/about.html). They were nominated as #1 Best Web Design Agency in British Columbia by client feedback.
What’s all this?
There are 15,000 Real Estate Agents in Vancouver only, and all of them do the same job. 95% of Vancouverites go through friends and family to connect with a Realtor. Most often, they end up with an agent they dislike and waste time searching for a better realtor. Realtors of Vancouver® is here to bring change. We want you to find a Realtor you can trust directly.
We select and interview the Top 50 Realtors so that any homebuyer / homeseller may choose the agent they genuinely feel attracted to.