8 Tips About Social Media for Realtors
As a Realtor, you can consider social media your best friend or your worst enemy.
When social media is correctly used by real estate agents, it acts as a cost-effective way to stay connected to your audience and generate more leads for your business. Of course, homebuyers/sellers in urgent need of housing go to public databases (e.g. rew.ca) to search for Listings. However, these people only represent as segment of the Real Estate market. Using Social Media allows you to tap into the larger % of people who are rather hesitant about investing, and don’t need to urgently relocate. These are the people who will not research Listings, but would jump on opportunities if presented to them on social media.
THIS IS A GUIDE FOR EXPERIENCED AND NEW SOCIAL MEDIA USERS
1. DON’T use ALL Social Media
Humans are present on all Social Media platforms, but your niche audience is probably using only 1 or 2 of the following. You need to understand the role and benefits of each channel, and pick 2:
- Instagram – (as covered in our most famous post)
- Facebook – (as covered in last week’s guide)
- YouTube (Listings, Advice, Tutorials – requires commitment but can be very beneficial)
- LinkedIn (Contact building, Group discussion – unusual channel so little competition)
2. Develop a Strategy
The biggest mistake of 2018 is thinking you can get leads by simply setting up a Social Media profile and sharing life updates once in a while. Social Media Marketer is a full-time job for a reason. First, you need to brainstorm over your approach to Social Media, and what kind of image you’d like to display. Your content will depend on your audience and your competition. You probably have been using Social Media wrong, and you need to rethink your strategy.
Are you targeting Millenials, wealthy citizens, or Chinese people? Maybe a combination of all three. The Realtor next door is marketing herself as “the Expert”. Go for a different vibe, like “the Chinese Family Lover”. There are 15,000 Agents in Vancouver alone. Stand-out!
- Who is my target audience?
- Where is my target audience?
- What would they like to see on Social Media?
- What will I post?
- How often will I post?
3. Use High Quality pictures
Images on social media platforms are known to be highly engaging. Posting high quality images will make the biggest difference on visual channels like Instagram and Youtube. This is your chance to present your Listings in the most beautiful way. There exist affordable yet amazing professional services out there, with 360hometours or WebCreative. For every additional Like & Comment you get, your Listing is viewed by an additional 10 people on average.
Realtor Jovy Despeda uses professional photography not only for his listings but also for pictures of himself.
4. Post about your Neighbourhood
Always post about your listings, show off the neighbourhood. This shows your knowledge and passion for where you are selling. If there is any event about to take place in the neighbourhood, post about it. Talk about how the area could bring a change of lifestyle to incoming residents.
5. Engage in Contests
If your Social Media game is dead, or that you simply don’t get as much traction as you used to, use contests to spike interest in your services. Although this tactic should not be abused, it’s a great way of creating more engagement and building your social media audience. Users are hungry for free stuff. Give-out something valuable or donate to a charity in exchange for Sharing / Liking / Commenting your post. Your Listing could be viewed thousands of times if executed smartly.
Additionally, partner with other brands, may it be a Realtor-friend or a boutique, to share costs and giveaway something even more valuable. It almost guarantees your post will become viral. Make sure to pick someone who shares your interests and your vibe. Our personal favourite is Aloha Bliss, a local shop that curates gift boxes and fills them with fun products for your new homeowners. Very recommended!
6. Share Quotes & Tips
Text-based posts are the easiest to craft and, surprisingly, one of the most engaging content on Social Media. Share decoration tips, real estate tips, motivational quotes, home ideas and trending news.
Realtor Ryan Dash does this very interestingly by aligning all his quotes at the center of the Instagram grid.
7. Free some time for weekly engagement
Doing this will surely take your social media status quo one step further. Liking other people’s posts and replying to comments and DMs are necessary to stay connected with your followers. Even Facebook measures your Response Rate and displays it to any future visitor. Facebook will indicate whether you’re the type of Realtor who answers within an hour or within a month. So you want to make sure you are keeping a really short response rate time period.
Additionally, we encourage you to schedule a weekly Discussion Post across all your Social Media platforms. You can choose to deal with a different topic every week and from there, you can engage directly with your followers and pitch them your services.
8. Create a Blog
Home buyers and sellers are always looking for updates on the Real Estate market. You can be the source of such information. Your Blog will also allow you to capture email addresses from visitors who wish to be kept aware of your new blogposts. Use their contact information to build their trust and provide your services.
Social Media platforms are updated every month with new features (e.g. Instagram launched its new IGTV tool allowing Realtors to share longer Listings video). BE THE FIRST ONE to learn and use these new features by viewing our Daily Marketing Tip on Instagram. It’s short, very useful, and extremely free.
If you’re too busy for this, or if you’re not getting leads from Social Media, reach out to our colleagues at WebCreative.
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