Success Story

How To Design and Code a Website for an Oakwyn Agent

Alexandra Khouri

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Alexandra Khouri is a Real Estate agent with Oakwyn Realty. She reached out to us on Instagram and we met the following week-end at our favourite UBC coffeeshop. She was excited about the project, and so were we.

Professional Package
  • Listings Display/li>
  • Web Development
  • Blog
  • Hosting & Support
What work did we do for them?
  • A minimalist design with minimal copy to communicate strength and simplicity, while being mindful of a web visitor’s time.
  • Building a brand that resonates with Alexandra's following on social media. Extensive use of interior design and architecture photography to illustrate different real estate services.
  • A holistic approach to typography using fonts that balance sharp, upward-pointing angles & rounded corners to communicate a personable approach to real estate.

the focus

AESTHETICS

Both Alexandra and Castle team agreed to keep the Oakwyn vibe at the heart of design. We put the emphasis on using the brokerage's colours, web layout and fonts in order to give the visitor the most holistic experience. Additionally, Alexandra asked for a touch of minimalism throughout the website. We removed any uncessary information, button and animation to keep the user's attention on the most relevant call-to-actions.

LEADS

Although the primary purpose of Alexandra's website is to serve a professional business card, we embedded our lead geneation tool which allows for visitors to directly message her 24/7. Most importantly, Alexandra receives and answers these messages from her phone. When she is unable to respond, the lead generation tool automatically catches the visitor's contact information and stores it directly into your account to review later.

USER-FRIENDLY

As previously mentioned, we designed a minimalist website such that any uncessary information, button and animation was removed, and instead we focused to displaying only the most relevant call-to-actions. There is little freedom to naviguate around, and therefore minimal risk of stumbling upon an 404 error page. The user is given only few options, and is incentivized to contact Alexandra.

Custom Listings IDX

We built our own plugin for listings display. It stands out from what your competition uses. 

We equip it with custom features and design elements.

Lead Capture

We imbedded a personalized ‘Live Messaging’ plugin onto the website.

It encourages visitors to send a direct message to Alexandra’s phone, in just few seconds. It also captures emails and phone numbers so you can follow-up with leads.

John Ward
Source: Facebook

Well impressed with Aaron in Support's efforts to sort out my new MacBook Pro's stubborness in hooking on to the broadband today. Knowledgeable, courteous and prompt - he gets things done without fuss. Great to experience such professional customer care.